Collective Goods, Free Riding and Country Brands: The Chinese Experience
نویسندگان
چکیده
منابع مشابه
Free-Riding and Luxury Brands on the Internet
Luxury is a complex industrial activity whose products combine strong vertical differentiation and a meaning value for the consumer. Luxury offers experiences, the economy of which is based on signalling. This gives rise to intense intangible investment internalized by trademark law and vertical restraints in distribution. However, the extent of the added value and the power of externalities as...
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By the field survey, we obtained corresponding data, and established the mathematical model by the analytical hierarchy process (AHP). The mathematical model was used to analyze the rationality of the brand introduction and goods allocating and planning in the marketplace in order to enhance the competitive level of the business area, offer more shopping choices when promoting citizens’ purchas...
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ژورنال
عنوان ژورنال: Management and Organization Review
سال: 2008
ISSN: 1740-8776,1740-8784
DOI: 10.1111/j.1740-8784.2008.00110.x